Ruth Duren Ruth Duren

Business Can Be Fun and Easy!

When I struggled in business, I used to believe success was reserved for a lucky few—those mysterious “unicorns” who had some secret formula I didn’t.

Every time I tried something new, my brain would look for evidence to confirm that belief.
If something didn’t work, it meant “business is hard.”
If something did work, it meant “it probably won’t last.”

That belief made everything heavy.

Now, I know the truth: business can be fun and easy.

When I struggled in business, I used to believe success was reserved for a lucky few—those mysterious “unicorns” who had some secret formula I didn’t.

Every time I tried something new, my brain would look for evidence to confirm that belief.
If something didn’t work, it meant “business is hard.”
If something did work, it meant “it probably won’t last.”

That belief made everything heavy.

Now, I know the truth: business can be fun and easy.

The Shift That Changed Everything

If you can sell one product, you can sell 100.
If you can sign one client, you can sign 10.

The secret isn’t strategy—it’s thought management.

When you believe business is supposed to be hard, every “no” feels like rejection.
When you believe business can be easy, every “no” is just a step closer to your next “yes.”

If you’ve been working hard but success still feels uphill, it’s time to look at the thoughts behind your actions.
Take my free quiz: “What’s Blocking Your Business and Income?”
You’ll discover how hidden beliefs about effort, ease, and success are shaping your results—and how to shift them fast.

👉 Take the Quiz Here

The Real Question: Why Are You Afraid of Hearing “No”?

It’s not the “no” itself that holds you back—it’s what you make it mean about you.

When “no” feels personal, your nervous system goes into defense mode.
You slow down, hesitate, or start overworking to compensate.

But when you see “no” as neutral—just data—you stay in your power.
You become resilient, consistent, and magnetic.

What Happens When You Believe Business Can Be Easy

When you drop the belief that struggle equals success, you make space for:

  • Clarity instead of confusion.

  • Momentum instead of burnout.

  • Joy instead of pressure.

That’s what I teach my clients—to work smarter by aligning their energy and actions with ease.
Because “easy” doesn’t mean lazy—it means aligned.

3 Awareness Questions

  1. What thoughts come up when you imagine business being easy or fun?

  2. How do you react internally when someone says “no” to your offer?

  3. What would change if you saw every “no” as part of the process instead of a personal failure?

3 Quick Wins

  1. Track your “no’s.” Set a goal for 10 rejections this week—it means you’re in action.

  2. Replace the thought. When you hear “no,” try: “Every no gets me closer to my next yes.”

  3. End your workday celebrating ease. Write one thing that felt lighter or simpler today.

There’s no such thing as a sales unicorn—only women who learned to think differently.
You can create success with more ease, joy, and confidence than you ever imagined.

Let’s identify the beliefs that are making business feel heavier than it needs to.

👉 Take the free quiz to discover what’s blocking your income and how to create more results with less struggle—or schedule a consultation to start shifting today.

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Ruth Duren Ruth Duren

Want faster results in your business?

I’ve never met a businesswoman who doesn’t want more.

More clients.
More income.
More results.

If you’re reading this, you probably want that too — and you believe it’s possible.

The challenge is that many high-achieving women I coach don’t fully understand why they’re getting the results they have now or how to change them.

They’re working hard, but their “GPS” isn’t calibrated.

I’ve never met a businesswoman who doesn’t want more.

More clients.
More income.
More results.

If you’re reading this, you probably want that too — and you believe it’s possible.

The challenge is that many high-achieving women I coach don’t fully understand why they’re getting the results they have now or how to change them.

They’re working hard, but their “GPS” isn’t calibrated.

Why Awareness Comes Before Acceleration

Imagine trying to get somewhere without knowing where you’re starting.
That’s what happens in business when you focus only on action instead of awareness.

Your results are being created by your current model — the thoughts, feelings, and actions you’re practicing daily.

Without awareness of that model, you can’t find the fastest route to your goals.

This is where I help my clients:

  1. We identify where they are now. What thoughts, feelings, and actions are creating their current results.

  2. We define where they want to go. The clear, emotionally compelling reason behind their next level.

  3. We design the how. The aligned marketing, strategy, and mindset that make their goals inevitable.

Before you can go faster, you need to know what’s slowing you down.
Take my free quiz: “What’s Blocking Your Business and Income?”
In just 2 minutes, you’ll uncover the hidden patterns keeping you stuck in overworking or confusion—and how to shift into clarity and ease.

👉 Take the Quiz Here

Example: Meet “Susie” (Not Her Real Name)

Susie shows up daily in her business. She posts on social media, engages with followers, and works hard—but she’s not getting clients.

Her thought is, “I don’t know where to find customers.”
That thought creates confusion.

From that emotion, she takes inconsistent or half-hearted action, and when she doesn’t see results, she makes it mean she’s not capable—or that success was a fluke when it happens.

Her actions reinforce her belief, keeping her in a loop of confusion and doubt.

Once Susie saw her model—the link between her thoughts, emotions, and results—everything changed. Awareness became her turning point.

3 Awareness Questions

  1. What are the thoughts you repeat daily about your business results?

  2. How do those thoughts make you feel before you take action?

  3. What actions or inactions are you repeating from those emotions?

3 Quick Wins

  1. Name your current thought. Write down the story you tell yourself most often about your business results.

  2. Shift to curiosity. Ask: “If this thought weren’t true, what else might be possible?”

  3. Start tracking wins. Record one result each day you created intentionally—it builds proof and momentum.

Just like Susie, you have thoughts shaping your business every day—some are helping, and some are slowing you down.

When you understand your current model, you gain the power to change it.

👉 Take the quiz to uncover the hidden thoughts and patterns shaping your results—and start creating faster results with less effort.

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