The Terror Barrier in Business: Why Fear Hits Hardest Before Growth
Maya’s Story: Hitting the Wall of Fear
Maya had been in business for a while. She was doing all the right things, but when it came time to raise her prices, she froze.
She sat at her desk, staring at the number she wanted to say out loud. Her chest felt tight. Her mind started racing:
👉 “What if no one pays me?”
👉 “What if I look greedy?”
👉 “What if this ruins everything I’ve built?”
That fear hit her like a wall. Bob Proctor calls it the terror barrier. It’s the invisible wall of fear we smack into right before we step into the next level of growth.
What the Terror Barrier Really Is
The terror barrier isn’t laziness. It isn’t failure. It’s your nervous system reacting to the risk of growth.
In business, it shows up when you:
Think about raising your prices
Launch something new
Step into more visibility
Start believing you can succeed at a bigger level
It feels like danger, but it’s not. It’s your brain trying to protect you from the unknown.
Why It Matters
Most women retreat at the terror barrier. They back away from the fear and slip into buffering — overworking, hiding behind busywork, or lowering their goals to feel safe again.
But the truth is, fear at this level doesn’t mean stop. It means: you’re about to level up.
How to Walk Through the Terror Barrier
The way forward isn’t to bulldoze through fear. It’s to notice it, name it, and step forward anyway.
Here are three questions you can ask yourself when you hit the terror barrier:
What new result am I reaching for that feels scary?
How is fear showing up in my body right now?
What’s one bold but safe step I can take today that proves I can grow without breaking?
Final Word
When Maya finally raised her price, she didn’t die. She didn’t lose everything. She grew. Her first client at that new price said yes — and her confidence skyrocketed.
The terror barrier wasn’t there to stop her. It was the doorway she had to walk through.
✨ If you’ve been feeling stuck at the wall of fear, it’s time to see what’s really blocking you.
👉 Take my quiz: What’s Blocking Your Business and Income? and uncover the pattern holding you back. You’ll see exactly what’s keeping you at the terror barrier — and how to finally break through.
